GRAPHIC DESIGNER

About Me – Professional Graphic Designer & Creative Visual Storyteller

Hello! I’m Balram Partap Singh, a passionate and experienced Graphic Designer with over a decade of professional expertise in transforming ideas into powerful visual stories. With a background in web design, UI/UX, branding, and digital marketing, I approach every design project with creativity, precision, and strategic thinking. My mission is simple yet impactful — to create designs that inspire, communicate, and convert.

Design, for me, is not just about aesthetics. It’s about understanding the psychology behind color, form, and typography — and how these elements influence how people perceive a brand. I believe every business has a story to tell, and my role as a designer is to visualize that story in a way that connects emotionally with audiences and strengthens brand identity.

Over the past 12+ years, I’ve had the privilege to collaborate with clients across diverse industries — eCommerce, technology, healthcare, fashion, education, real estate, and entertainment — helping them establish cohesive, compelling, and memorable visual identities that drive real-world results.

My Design Philosophy

At the heart of my design philosophy lies the balance between creativity and functionality. A great design must not only look beautiful — it must serve a purpose, solve a problem, and create a seamless user experience. Whether it’s a logo, packaging, website interface, or marketing campaign, I ensure that each design communicates the brand’s essence clearly and consistently.

I take time to understand the client’s vision, goals, and target audience before starting the creative process. Every color choice, layout, and graphic element is intentionally crafted to align with the overall brand message. My work blends modern design trends with timeless principles, ensuring that my clients’ visuals stand out today and remain effective for years to come.

My Graphic Design Services

As a full-service creative professional, I offer a comprehensive range of graphic design services tailored to businesses, entrepreneurs, and organizations seeking to enhance their visual communication. From initial brand identity to complete marketing collateral, I handle everything under one creative roof.

1. Logo Design & Brand Identity

Your logo is the face of your business — it represents who you are and what you stand for. I design logos that are unique, versatile, and meaningful, helping brands make a lasting first impression. Alongside the logo, I craft complete brand identity systems, including:

• Brand color palettes and typography guidelines
• Business cards and letterhead design
• Brand style guides and visual identity manuals
• Social media profile and cover designs

Each logo is built with scalability in mind, ensuring it looks perfect across all media — print, digital, and mobile.

2. Marketing & Promotional Design

A strong marketing campaign begins with strong visuals. I create attention-grabbing promotional materials that effectively communicate your message and increase engagement. My services include:

• Brochures, flyers, and posters
• Print advertisements and banners
• Event invitations and promotional campaigns
• Social media ad creatives and marketing visuals
• Product launch and email campaign graphics

Every promotional piece is designed to reflect your brand personality while optimizing readability and conversion.

3. Web & Digital Design

With extensive experience as a Senior Website Designer and Developer, I merge creative design with user-centric functionality. I specialize in crafting visually appealing and highly responsive digital designs, including:

• Website banners and hero sections
• UI/UX design for websites and mobile apps
• Web page layouts (Figma, Adobe XD, Sketch)
• Landing page designs optimized for conversions
• Newsletter templates and digital media kits

Whether you need a modern website design or app interface, I create digital experiences that are intuitive, consistent, and visually captivating.

4. Packaging Design

In retail and eCommerce, packaging is more than protection — it’s a silent salesperson. I design packaging that captures attention, communicates quality, and aligns with brand values. Services include:

• Box, bottle, and label designs
• Product mockups and dielines
• Food, fashion, and cosmetic packaging
• Eco-friendly and print-ready packaging solutions

My packaging designs ensure your products stand out on shelves and online marketplaces alike.

5. Social Media Design & Branding

Social media is today’s biggest brand stage, and visual consistency is key. I create scroll-stopping designs that enhance engagement and tell your brand’s story across all major platforms. My services include:

• Instagram posts, stories, and reels templates
• Facebook cover banners and ad graphics
• LinkedIn company page branding
• YouTube thumbnails and channel art
• Infographics and content templates

6. Print & Publication Design

From editorial layouts to corporate materials, I design print assets that communicate professionalism and creativity. Services include:

• Magazines, catalogs, and book covers
• Corporate reports and presentations
• Menus, certificates, and signage
• Print-ready artwork for business use

7. Illustrations & Creative Artwork

Sometimes, the best way to express a brand’s message is through custom illustrations. Services include:

• Custom illustrations for branding or packaging
• Icon sets and infographics
• Character design and story-based visuals
• Lottie animations and motion graphics (using After Effects)

Tools & Technologies

I stay updated with the latest design software and trends to ensure every project benefits from cutting-edge techniques. My toolkit includes:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, XD, After Effects, Premiere Pro
• Prototyping Tools: Figma, Sketch, InVision
• Animation Tools: Lottie, After Effects, Canva Motion
• Brand & Print Tools: CorelDRAW, Acrobat Pro, Print Production Suites
• Web Tools: WordPress, Webflow, Shopify, Framer, Elementor

What Makes My Work Stand Out

• Strategic Thinking: Every design starts with understanding your business goals and target audience.
• Consistency: I ensure your visuals stay cohesive across all mediums — from logos to landing pages.
• Cultural Sensitivity: With clients across 47+ countries, I design with global perspectives while adapting to local preferences.
• Speed & Precision: I’m known for delivering high-quality designs within tight deadlines.
• End-to-End Service: From initial concept sketches to print-ready or web-optimized final files, I handle every detail.

Why Businesses Choose Me

Over the years, I’ve collaborated with global brands, startups, agencies, and independent entrepreneurs, providing stunning, strategy-driven visuals that boost brand credibility and sales. My designs have contributed to increased engagement, brand recognition, and improved user experiences for clients across the USA, UK, Australia, Canada, France, and the Middle East.

Let’s Create Something Exceptional

Design is more than my profession — it’s my passion and purpose. Whether you’re launching a new product, rebranding your business, or refreshing your visuals, I’d love to be part of your creative journey. With my experience, dedication, and artistic vision, I can help bring your brand’s personality to life through powerful design that speaks volumes.

You can explore my creative portfolio here:

• Behance: https://behance.net/Balram-Designer
• Guru Profile: https://www.guru.com/freelancers/balram-singh-developer-designer
• Personal Website: https://balrampartapsingh.com

In summary, I’m not just a designer who makes things look good — I’m a problem solver who blends art, technology, and strategy to build designs that drive engagement, loyalty, and growth. Let’s connect and bring your vision to life with creativity that makes an impact.

Check my Portfolio